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Customer Relationship Management ( CRM) in Hotel Industry : A framework Proposal on the Relationship among CRM Dimensions, Marketing Capabilities, and Hotel Performance

Customer relationship management (CRM) has a growing popularity and is becoming one of the hottest academic and practical topics in the business Water Pumps field.In fact, due to the competitive environment, CRM is crucial and has become a niche for firm performance.However, there is limited research that reveals the relationship between CRM dimens

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